📋 Client: New South Landscape 📅 Date: June 2025 🎯 Goal: Replace $2M+ Builder Revenue
🎯The Challenge
Loudermilk Homes (your biggest client - $2M/year) is shifting south, leaving a major revenue gap. You need predictable B2B relationships to replace this income without the hassle of one-off homeowner sales.
🎬Signature Website Videos Strategy
Transform your expertise into a premium brand authority that attracts high-value builders automatically through strategic video content that sells before you ever talk to prospects.
🔥 Core Strategy: Create signature videos that showcase your $240K+ projects, flow well expertise, and 20-man operation to establish New South as the clear authority choice for premium builders.
🎯Why Video Works for B2B Landscape
🏗️ Visual Proof: Builders need to SEE your capability - $240K installations speak louder than proposals
⚡ Pre-Qualification: Videos filter out small projects, attract only serious builders with big budgets
🤝 Trust Building: Face-to-face video creates relationship before first conversation
🔧 Expertise Display: Show complex flow well systems that competitors can't replicate
📱 24/7 Sales: Videos work while you're on job sites, qualifying prospects automatically
✅ Flow Well Expertise Video: Technical explanation positioning you as the expert
✅ Client Testimonial Videos: Existing builder relationships sharing their experience
✅ Behind-the-Scenes Content: Your team, equipment, and process in action
🎯Strategic Video Advertising
✅ Facebook Video Ads: Targeting home builders within 50 miles of Atlanta
✅ LinkedIn Video Campaigns: Direct to decision-makers at construction companies
✅ YouTube Pre-Roll Ads: Reach builders watching industry content
✅ Custom Landing Pages: Video-first pages that convert viewers to leads
📊Analytics & Optimization
✅ Video Performance Tracking: View rates, engagement, conversion metrics
✅ Lead Source Attribution: Know exactly which videos bring in builders
✅ Monthly Video Reports: Clear ROI data on video performance
✅ A/B Testing: Optimize hooks, calls-to-action, and targeting
💳Investment Options
🔥 Pay in Full
$10,500
3-Month Package
✅ Everything included
✅ $1,500 savings
✅ Priority support
✅ Bonus optimization
📅 Monthly Plan
$4,000
Per Month (3 months)
✅ Everything included
✅ Flexible payments
✅ Same deliverables
✅ Standard support
🎯Why Signature Website Videos Work for Landscape
🎬 Visual Industry: Landscape transformations must be SEEN to be believed - videos show $240K results
🏗️ Complex Projects: Flow well systems & grading expertise can't be explained in text
👑 Authority Positioning: Video testimonials from Loudermilk establish credibility instantly
⚡ Pre-Qualification: Only serious builders watch 3-minute project videos
🤝 Relationship Building: Builders see your face, team, process before first call
📱 24/7 Sales Team: Videos work while you're on job sites qualifying prospects
🎯 Precise Targeting: Reach only builders in Georgia doing $500K+ projects
📊 Measurable Results: Track exactly which videos generate qualified leads
🔥 The Video Advantage: While competitors send PDFs and emails, your prospects watch authentic project walkthroughs that prove capability. When they call, they're already sold on working with you.
🚀Next Steps
1
📋 Review
Review proposal and note questions
2
💬 Strategy Call
Thursday 3 PM - dive deeper into details
3
🎬 Launch
Begin filming within one week
🎯Bottom Line
Replace Loudermilk's $2M revenue with signature videos that position New South as the premium choice for serious builders in North Georgia.
🔥 Conservative Goal: 1 new builder relationship = $300K annually
Investment pays for itself with ONE medium commercial project
Everything after = pure growth profit
📺 Video Strategy Focus:
Authority-building signature videos that showcase your expertise, projects, and team - creating trust and pre-qualifying prospects before they ever call.